Coca-Cola and Television

From September 2013: Ed welcomes Mark Pendergrast, author of For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Topics this segment include the origins of such famous TV campaigns as "The Hilltop Ad" and "Thanks, Mean Joe" (as well as the differences in how Coke and Pepsi advertise their products), plus business lessons from Coca-Cola that any company can use.

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