Cereal Characters of the Baby Boom Era

From September 2013: Ed welcomes Tim Hollis, author of Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era, a fun book that reveals the origins and appeal of the popular TV commercials from the'50s, '60s and early 1970s featuring Cap'n Crunch, Sugar Crisp, Lucky Charms, Froot Loops, Fruity Pebbles, Quisp and Quake, the Trix Rabbit, the Cheerios Kid, Count Chocula, Franken Berry and numerous other mascots from popular breakfast cereals made by Kellogg's, Post, Quaker, Ralston-Purina and other manufacturers.

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