In this episode of the Traction podcast, Alice Heiman , Founder, Strategist, and Podcast Host of Sales Strategies for CEOs , shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice’s journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations. Alice discusses several key points: - The transition from education to sales and how teaching skills are beneficial in sales. - Importance of mindset change in sales, especially for CEO founders. - Utilizing networks and board advisors for business growth and sales strategies. - Emphasizing the role of sales as a team sport and the importance of a team approach in large deals. - The concept of No-Sell Selling and preparation before sales calls. - Challenges faced by sales leaders globally and strategies to overcome them. - Effective hiring and coaching strategies in sales. Resources Mentioned: Alice Heiman - https://www.linkedin.com/in/aliceheiman/ Sales Strategies for CEOs - https://www.linkedin.com/company/alice-heiman-llc/ “Conceptual Selling” by Robert Miller and Stephen Heiman - https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064 “Strategic Selling” by Robert Miller and Stephen Heiman. - https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1 “Obviously Awesome” by April Dunford - https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 “Growth IQ” by Tiffany Bova - https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407 “The Experience Mindset” by Tiffany Bova - https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X “Sales Innovation Paradox” by Dr. Howard Dover - https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243 Alice Heiman’s podcast - https://www.youtube.com/@AliceHeiman This episode is brought to you by: Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca. Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com. #product #marketing #innovation #startup #generativeai #AI
