Trigger, editor and creator of SavingCountryMusic.com, shares how his website grew from a grassroots effort to champion independent country music artists into an influential platform that has helped launch careers and change the industry. • Started SavingCountryMusic.com in 2008 out of frustration with mainstream country music • Built his reputation by being the first to discover artists like Sturgill Simpson and Zach Bryan • Takes pride in helping artists reach a level where they no longer need his platform • Successfully advocated for the Grammy Awards to add a Best Traditional Country Album category • Has built a passionate grassroots fan community similar to the Grateful Dead model • Deliberately chose to remain a stepping stone for artists rather than expanding into other business areas • Launching "The Hook" - a new songwriter showcase featuring both established and undiscovered talent • The Hook will provide professional video content, industry connections, and honest feedback to participants • First official taping will be September 29th at Eastside Bowl in Nashville Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
