TODAY, Pop Culture & Lifestyle September 30: Today's Consumer: Investigation Into Different Pricing for Consumers | Billionaire Ken Griffin Large Donation to Carnegie Mellon University | Steals & Deals: Fall Essentials

NBC's Chief Consumer Investigative Correspondent Vicky Nguyen is giving us insight on how some companies are charging consumers for difference prices for the same products and services. Also, billionaire hedge fund manager, Ken Griffin is making a record-setting announcement with the largest-ever donation given from and individual to a university. Plus, we're giving you the latest on special fall-themed "steals and deals" for the chilly days and nights ahead. And, Legendary Chef, Daniel Boulud opens a new restaurant in New York.