Debut of the Daily Mail

Rerun. As British literacy rates surged to a new high of 97%, the time was right to launch a simpler, shorter, more readable newspaper - and Alfred Harmsworth’s Daily Mail caught the zeitgeist when it hit the news-stands (at the eye-catching price of just half a penny) on 4th May, 1896. The new paper attracted half a million daily readers by the end of the century, drawn in by its American-inspired mix of provocative political commentary, human interest and sentiment. In this episode, Arion, Rebecca and Olly explain how the Mail innovated faster national and international distribution; chart Harmsworth (later Lord Northcliffe)’s progress to becoming the Rupert Murdoch of his day; and explain how, by the 1930s, this very British institution was championing Hitler… Further Reading: • The Daily Mail - First Edition (Associated Newspapers, 1896): https://1.bp.blogspot.com/-oYc4qln-cac/Tz_TRp8hfFI/AAAAAAAAAhM/iM-U3hiquB4/s1600/P1000838.JPG • ‘Lord Northcliffe – The Press baron at the heart of World War One’ (Cardiff University, 2016): https://blogs.cardiff.ac.uk/musicresearch/lord-northcliffe-the-press-baron-at-the-heart-of-world-war-one/ • ‘Prime Ministers and Press Barons: Lord Northcliffe’ (BBC, 2008): https://www.youtube.com/watch?v=FHmImZhYK4w ‘Why am I hearing a rerun?’ Every Thursday is 'Throwback Thursday' on Today in History with the Retrospectors: running one repeat per week means we can keep up the quality of our independent podcast. Daily shows like this require a lot of work! But as ever we'll have something new for you tomorrow, so follow us wherever you get your podcasts: podfollow.com/Retrospectors Love the show? Join 🌴CLUB RETROSPECTORS🌴 to DITCH THE ADS and get an additional full-length episode every SUNDAY! Plus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast. Join now via Apple Podcasts or Patreon. Thanks! The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill. Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham. Copyright: Rethink Audio / Olly Mann 2023. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices