Birth of the Big Things

Rerun. In the early days of advertising, tyre company Goodyear sent a giant tyre on a coast-to-coast publicity trip. It was photographed on 42nd Street, New York on 10th November, 1930. Was this the birth of the ‘big things’ phenomenon that has lead us to roadside giant prawns, record-breaking sausages, and Instagrammable statues of Jeff Goldblum? Perhaps. We’ll go with it, anyway. In this episode, Arion, Rebecca and Olly reveal how Goodyear’s publicity nous went beyond photo opportunities and into their very origin story; explain why press agent Harry Reichenbach once brought a lion into a New York hotel room; and discover how Australia’s love affair with the Big Banana, the Big Prawn and the Big Peg came to be… Further Reading: • The photo that inspired this episode - 42nd Street, New York, 1930 (excerpted from ‘Curious Moments’, published by Konemann, 1999): https://pbs.twimg.com/media/FDv1k7TXsAILXh7?format=jpg&name=large • ‘Most Ridiculous Ways Anyone Ever Promoted A Movie’ (Grunge, 2017): https://www.grunge.com/42153/ridiculous-ways-anyone-ever-promoted-movie/ • ‘The World: Australia's BIG Things’ (PRX, 2011): https://www.youtube.com/watch?v=178HL72VnTA ‘Why am I hearing a rerun?’ Every Thursday is 'Throwback Thursday' on Today in History with the Retrospectors: running one repeat per week means we can keep up the quality of our independent podcast. Daily shows like this require a lot of work! But as ever we'll have something new for you tomorrow, so follow us wherever you get your podcasts: podfollow.com/Retrospectors Love the show? Join 🌴CLUB RETROSPECTORS🌴 to DITCH THE ADS and get an additional full-length episode every SUNDAY! Plus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast. Join now via Apple Podcasts or Patreon. Thanks! The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill. Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham. Copyright: Rethink Audio / Olly Mann 2022. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices