The secret soundtrack to your life

It's in your TV shows. It's in the ads you watch. It's in your TikToks. Sync music is everywhere, and it's changing the music industry. This episode was produced by Ariana Aspuru, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd and David Tatasciore, and hosted by Sean Rameswaram. Zara Larsson performing during the Grammy Awards this year. Photo by Matt Winkelmeyer/Getty Images for The Recording Academy. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices