The Ick Factor: Why Practice Owners Avoid Fee Conversations — And What It's Costing Them – A Special Snack Episode, EP 252

In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to cut through that discomfort and get practical about setting your fees. They explore why so many practice owners undercharge, what that pattern has to do with burnout, and what it actually takes to build a fee structure that reflects your value and keeps the lights on.