Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261

With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine.