Ministry of Common Sense

Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”? Brand and culture transformation expert Martin Lindstrom, walks us through how to bring common sense back into our workplaces by establishing what he calls a “ministry of common sense”. Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air but he started this movement in what traditionally has been a bastion of bureaucracy, banks.