"Ideas are getting harder to come by" - How to strengthen your imagination muscle

Feel like you're cycling through the same old ideas? Or just tired and out of inspiration? Albert Read has some tips on how to use and strengthen your 'imagination muscle'. Guest: Albert Read is managing director of Conde Nast and author of The Imagination Muscle. During the conversation, the concept of the T-shaped worker came up - which is being both a generalist and an expert. You can listen to our episode on that topic here or find it in our podcast feed entitled 'Forget expertise. Here's why being a generalist is great for your work' from 24 March 2023.