The Anatomy of a Startup Acquisition with Cacheflow's Sarika Garg | E2028

Todays show: Cacheflow's Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26), finding product-market fit (14:08), HubSpot's acquisition of Cacheflow (17:32), and more! * Timestamps: (0:00) Cacheflow's Sarika Garg joins Alex (2:25) Sarika Garg's startup journey and founding of Cacheflow (4:26) Challenges in B2B software sales, managing billing complexities, and SaaS explosion (10:09) Initial funding, product development, and growth (10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist (14:08) Finding product-market fit and scaling strategies (17:32) HubSpot's acquisition of Cacheflow (21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist (22:24) Preparing for Series A and positioning as an AI company (24:57) Deal with HubSpot and integration plans (29:41) Runway - Sign up at ⁠https://runway.com/twist⁠ to get your first 3 months free (30:58) Diverse cap table, early exit, and founder lessons (33:45) Importance of a part-time CFO and organizational efficiency (37:26) Integration with HubSpot's Commerce Hub (39:02) Shifts in SaaS buying behavior and future plans at HubSpot (47:01) Remote work's impact * Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/ Check out the TWIST500: twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Check out Cacheflow: https://www.getcacheflow.com Check out Alex's articles on Cacheflow: https://techcrunch.com/2022/12/06/cacheflow-doubles-valuation-while-raising-10m-proving-that-the-venture-market-is-far-from-dead/https://techcrunch.com/2021/11/10/cacheflow-drops-stealth-tag-raises-6m-to-simplify-the-saas-buying-experience/ * Follow Sarika: X: https://x.com/sarikagarg LinkedIn: https://www.linkedin.com/in/sarikagarg * Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm * Thank you to our partners: (10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist (21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist (29:41) Runway - Sign up at ⁠https://runway.com/twist to get your first 3 months free * Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com * Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916