How to calculate "Bottom-up TAM" + Hubspot Co-Founder Brian Halligan on his new climate fund | E1634

J+M kick off the show discussing TAM, SAM, and SOM on this week's edition of VCSS. (2:40) Then, HubSpot Co-Founder and Partner at Propeller Brian Halligan joins Molly to discuss his $100M venture fund to invest in protecting the world's oceans. (26:00) (0:00) J+M tee up today's segments! (2:40) Exceeding your TAM + overestimating your TAM (7:39) House of Macadamias - Get 20% off at https://houseofmacadamias.com/twist by using code TWIST20 (9:07) Inducing a market and Bottom-up TAM (21:15) AgeTech Collaborative - Find out more and apply at https://agetechcollaborative.org/twist (22:49) Molly introduces Brian Halligan (26:00) Why the ocean + from founder to investor (38:00) AgeTech Collaborative - Find out more and apply at https://agetechcollaborative.org/twist (39:39) Propeller's investments, their EIR program & thesis FOLLOW Brian: https://twitter.com/bhalligan FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1