E1006: Farmer's Fridge CEO & Founder Luke Saunders is creating a connected network of vending machines offering fresh & healthy meals, shares insights on creating a restaurant-like experience, solving food-supply chain issues, capitalizing on grassroots

0:44 Jason intros Luke and describes how he found out about Farmer's Fridge 5:01 How did Luke overcome barriers of making a vending machine feel like a restaurant 9:18 Luke's life before Farmer's Fridge 11:52 How Luke discovered the issues of distribution that led to Farmer's Fridge 16:18 Building the first Farmer's Fridge vending machine 23:48 Ideal locations for Farmer's Fridge machines & where the first machine was placed 29:35 How did Farmer's Fridge begin to expand and hit critical mass 34:22 Using sales data to craft the most appealing menu 37:00 Getting VCs interested 41:57 Who was the first bold VC to put $ in? How did they prove themselves to institutional firms? 46:27 Machine cost over time & maximizing inventory 49:56 How hardships made Luke fearless 51:30 "Startup cannibalism"??? & low-burn culture 54:27 Farmer's Fridge NYC expansion 58:27 How does Farmer's Fridge compare to fast-casual salad restaurants