In this solo episode, Laura Sinclair gets real about a platform she’s been loving lately: Threads . If you’ve been wondering whether Threads is worth your time as a business owner or content creator, this episode is your green light to explore it more intentionally. Laura breaks down how she’s using Threads to build community, boost podcast downloads, make genuine connections, and even land speaking opportunities—without the heavy lift of traditional platforms like Instagram. She shares her personal experience experimenting with Threads during a season of unexpected downtime, and offers a practical framework you can use to show up consistently (without burnout). Whether you’re new to Threads or feeling unsure about where it fits in your business, this episode gives you the nudge and the know-how to dive in. In this episode you will hear: 01:30 – Summer of 2023: Laura’s early take on Threads 02:22 – A broken leg, boredom, and the perfect testing ground 04:42 – What makes Threads feel effortless 07:06 – The podcast pitch rejection that turned into 80 bookings 09:24 – How Threads has 10x’d podcast growth & networking 10:15 – The 4 types of content that work well on Threads 11:47 – Behind-the-scenes & real-time content examples 13:59 – How to sell your offers without sounding salesy 15:10 – Weekly & daily Threads strategy (low-lift, high-impact) 16:22 – Daily rhythm: posting, replying, engaging 17:30 – Why Threads is worth trying—especially for moms in business Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok
