This Is Not Your Hobby

This Is Not Your Hobby is the no-fluff podcast for independent beverage brands that want to scale smarter, not just hustle harder.Hosted by Julie Rhodes - beverage business consultant, educator, journalist, and brand co-founder - this podcast dives into the real-world sales, marketing, and distribution strategies that small craft beverage companies actually need.Each episode tackles common business bottlenecks with practical solutions, straight talk, and the occasional guest expert. Stop winging it and start building something sustainable.Because your business? It’s not your hobby.