The Wine Makers – Charles Bieler, Bieler Family Wines

Charles Bieler was racing down ski slopes and lobbying to save owls when he got the call from his Father to help sell the family Rose.
“Just give me one year” his Father said. Charles sold wine out of his pink Cadillac when nobody was drinking Rose, he had to literally charm his way onto their shelves. Now decades later, he has partnered with some of the biggest names in the wine industry to bring delicious, affordable wines to the masses, both here in the states and in France.
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