How to Take Your Email Marketing to the Next Level

In April during our Unite coverage, I had dinner with Carson McComas, the owner of Shopify Plus agency Fuel Made, and we got to talking about our mutual love of marketing automation, and specifically Klaviyo. Now, if you’re not using Klaviyo, that’s okay. Don’t tune out, hear me out. Carson mentioned to me that they were having great success with Klaviyo to the point where they were pushing the limits of ecommerce email marketing automation. I immediately knew I had to have the rest of the conversation on this show. So I emailed Carson, and here’s what he said: “Would love have Lisa on with you. She's the bomb and knows email marketing and Klaviyo like a pro. She's generated some pretty incredible ROI for our clients like Beardbrand.” Lisa heads the email marketing department at Fuel Made, she specializes in Klaviyo Email Marketing, and she knows it like the back of her hand. She's looked through 100's of Klaviyo accounts, helping clients add tens of thousands of dollars in automated monthly revenue by setting up their triggered marketing.