What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name. Show Links Aaron Nosbisch: https://twitter.com/AaronJNosbisch BRĒZ: https://drinkbrez.com Lucyd: https://www.wearelucyd.com Sponsors: Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Viralsweep – Create sweepstakes, contests, and giveaways. Work with Kurt: Grow your Shopify store: https://ethercycle.com/apply Join the newsletter: https://kurtelster.com/ Subscribe for more Shopify founder stories.