Sarah McCauley, founder of Effitech Solutions, a consulting business that helps growth-stage companies turn accounts receivable chaos into cash clarity and predictable revenue outcomes that don’t lie. Through strategic advisory and deep operational alignment, Sarah reframes AR from a backend task into a forward-facing growth driver - helping companies see what they’ve been missing and act on it. Now, Sarah’s shift from a secure corporate role to solo founder shows the power of choosing clarity over convention and building something that challenges outdated narratives. And while navigating the pressures of freedom, sales, and standing solo, she’s not just chasing payments - she’s changing strategy and reshaping the way businesses think. Here’s where to find more: www.effitechsol.com https://www.linkedin.com/in/sarahjmccauley ________________________________________________ Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do! We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing. Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone. _____________________ Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
