Nobell Foods’ Magi Richani: “I refused to accept life without cheese”

The Sunday Times’ tech correspondent Danny Fortson brings on Magi Richani to talk about cheese (4:15), how her lactose intolerance led her to start a company (7:30), the inefficiency of the cow (10:40), moving from Lebanon to Texas (15:50), becoming an engineer (20:45), starting out in the oil industry (24:15), rescuing animals (27:20), quitting Shell (30:00), coming from an entrepreneurial family (31:30), agricultural subsidies (37:00), getting her first investor (38:45), deciding on soybeans (43:10), slashing the environmental footprint of cheese production (46:00), using existing infrastructure (49:20), measuring up against the real thing (51:20), choosing the name (57:15), and launching a brand (58:30).

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