Marty Ringlein, co-founder and CEO of Agree.com, joins Amir to unpack why history always repeats itself in technology and what that means for the AI era. From the telephone to the automobile to ChatGPT, the biggest shifts have rarely been things people asked for—they were inventions that reshaped behavior once adopted. Marty explains why skepticism always comes first, how fear fuels resistance, and why optimism is usually rewarded. He also shares how Agree.com is rethinking contracts and payments by automating the painful parts of sales workflows. Key Takeaways The most transformative inventions weren’t requested—they emerged through evolution and network effects. Human resistance to new tech often comes from energy costs of relearning, not the tech itself. AI isn’t eliminating jobs—it’s freeing people from low-value work so they can focus on bigger challenges. Every wave of disruption (printing press, cars, internet, mobile, AI) begins with fear, then proves to be a net positive. Timestamped Highlights 00:51 — Why Agree.com calls itself “a better DocuSign” and how it integrates signatures, invoicing, and payments 02:06 — The history of inventions nobody asked for and why they stuck 05:41 — Human pessimism vs optimism when confronting new technologies 09:05 — Why fears around AI echo the same debates once had about books, cars, and the cloud 13:38 — How automation frees salespeople and engineers to focus on higher-value work 18:51 — Are there technologies that have been net negative for society? Marty’s take 23:21 — Why every generation thinks “this time it’s different” Memorable Quote “The biggest things that will change our lives are the ones we don’t even know to ask for yet.” — Marty Ringlein Call to Action If you enjoyed this episode, share it with a colleague who’s navigating the AI conversation. Follow The Tech Trek for more conversations that cut through the noise on tech, leadership, and the future of work.
