What does it really take to build wealth as a woman, not just revenue, not just “six-figure launches,” but actual sovereignty, power, and long-term financial freedom? In this unapologetically raw and electrifying episode of The Tarryn Reeves Show , I sit down with the brilliant Natalie Bullen , Wealth Identity & Authority Coach, founder of Unapologetic Wealth, and the woman high-earning entrepreneurs trust when it’s time to go from busy… to wealthy. Natalie doesn’t just teach money. She teaches identity , who you must become to hold wealth, not just make it. Together, we dive deep into: ✨ Why your “wealth identity” matters more than your revenue ✨ How subconscious beliefs, family conditioning, and nervous system patterns shape your bank account ✨ Why middle-class thinking is the ultimate wealth killer ✨ How entrepreneurs sabotage themselves through overspending, over-hiring, and over-consuming ✨ The number one reason launches fail and how to stop relying on them ✨ Why women must stop apologising for wanting to be rich (and why people will hate you when you get there) ✨ Why paying yourself is non-negotiable and what your P&L really says about your self-worth ✨ Bootstrapping essentials: how to stay solvent, scrappy, and strategic in your first 5–10 years of business ✨ The myth of work-life balance and how to build wealth even when real life is messy ✨ The truth about high-ticket clients, hiring, and investing wisely as you scale ✨ The exact identity shift required to move from “making money” to “staying wealthy” Natalie does not hold back. This episode is fire , packed with mic-drop moments, uncomfortable truths, and the kind of calling-forward that will shift your entire relationship with money and power. If you're a woman entrepreneur building first-generation wealth, this conversation is required listening. This episode will remind you of one thing: Wealth is not just a number. It’s an identity you step into, unapologetically. Connect with Natalie at unapologeticwealth.com
