Swimming's Untapped Business Worth Millions

What if we told you that the biggest business opportunity in swimming isn’t a tech suit, a sponsorship deal, or a world record — it’s the lane next to the one you grew up training in? In this episode of the SwimSwam Podcast, we dive into one of the most overlooked and underestimated business models in sport: learn-to-swim. Our guest? Two-time Olympian, NCAA Champion, and now CEO of Fintastic Swim Academy & Fintastic Brands — Nimrod Shapira. He launched his swim school with just $482 and zero outside investment. Today? It’s a multi-million dollar business that just exited to private equity — and he’s not done.