At a time when corporate sustainability faces unprecedented headwinds, last week's GreenBiz25 conference proved that sustainability leaders aren't backing down – they're doubling down on their commitments and getting more strategic about their communication. In this special episode of The Sustainability Communicator, Mike Hower sat down with six sustainability leaders from diverse industries to understand how they're navigating these challenging times. From Aileen Lerch at Allbirds discussing the power of "applied hope," to Elizabeth Eldridge at Kaiser Permanente sharing how they're moving beyond buzzwords to build trust, to Marcella Thompson at CBRE explaining how they're making sustainability visible in the built environment, each conversation revealed how companies are evolving their sustainability storytelling for 2025 and beyond. These candid discussions, recorded live at GreenBiz25 in Phoenix, offer a unique window into how leading companies are balancing compliance, credibility, and compelling narratives in their sustainability communications. Read GreenBiz 25 takeaways: Telling a sustainability story that doesn’t suck Follow the interviewees on LinkedIn: Aileen Lerch, Allbirds Elizabeth Eldridge, Kaiser Permanente Marcella Thompson, CBRE Daniel Pellegrom, Leidos Sarah Beaubien, Mondelez Learn more about GreenBiz conferences Follow Mike on LinkedIn Subscribe to The Sustainability Communicator LinkedIn newsletter Sign up for Hower Impact's ENGAGE newsletter Visit the Hower Impact website. Contact Mike.
