This Week on The Strong New York Podcast host Kenny Santucci sits down with entrepreneur, top podcast host, and founder of Grow The Social LLC , Ayesha Sehra. Based in both Los Angeles and New York City, Ayesha has built a powerhouse PR and branding agency that works with global brands, celebrity clients, and industry-leading voices. Originally from Toronto, Ayesha moved to LA at just 22, navigating the challenges of securing a U.S. visa, and building her business from the ground up. Her podcast and live events brand, Coffee & A Good Vibe , and has become a staple for community, connection, and entrepreneurship. In this episode, Kenny and Ayesha dive deep into the highs and lows of event planning, working with sponsors, and staying authentic in an image-driven world. They explore the value of real, in-person connections post-pandemic, and the behind-the-scenes effort that goes into creating impactful experiences. Whether you're an entrepreneur, creative, or just looking to level up your mindset, this episode offers valuable insights, honest stories, and motivation to keep going—even when the hustle gets hard. 00:00 Introduction and Sponsor Shoutout 00:15 Strong New York Event Announcement 00:46 Guest Introduction: Ayesha's Journey 02:02 Challenges in the Business World 03:35 Event Planning and Execution 04:39 The Rise of Community Building Post-Pandemic 05:15 The Hamptons Dilemma 06:35 Brand Collaborations and Event Success 14:49 The Matcha Craze 19:28 Reflections on Personal Growth and Career 24:45 Dating and Personal Anecdotes 31:47 Introduction to the Social Club Concept 32:11 Navigating Brand Collaborations and Free Promotions 32:38 Event Planning Challenges and Success Stories 35:21 The Impact of Personal Interactions and Feedback 37:37 The Evolution of Reality TV and Social Media Influence 40:32 Dream Collaborations and Event Planning 42:18 Highlighting Influential Brands and Their Events 48:08 The Importance of Coffee and Merch in Branding 53:41 Upcoming Events and Personal Projects 01:00:47 Closing Remarks and Future Plans
