Uplift: Left her dream job to help son, Rapper Offset but also created a platform that discovers musical talent.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Latabia Woodward. A visionary founder and CEO of Who's Got Next Music Inc. , joins Money Making Conversations Masterclass to discuss her music tech startup and its mission to amplify emerging talent through technology-driven competitions. She also serves as chairman of the Ann Cephus Family Fund , advocating for STEM education in underserved communities . 🔑 Key Themes & Highlights Background & Journey into Music Tech Latasha, a graduate of East Carolina University , built a successful career in business and technology before venturing into the music industry. She was introduced to the business side of music when her son, Offset of Migos , asked for help managing his affairs while touring globally. After navigating the complexities of artist management, record labels, and industry contracts , she recognized gaps in music business education for young creatives. Who's Got Next Music App & Platform Who's Got Next Music is an artist amplification platform that leverages genre-based music competitions to discover and promote emerging talent . Competitions occur in three rounds—two in-app voting rounds followed by an in-person event for finalists. The global accessibility of the platform allows artists from North America and Canada to showcase their work while fans worldwide participate in voting. Music Business Education & Fair Competition Many young artists lack business knowledge , leading to unfair deals or lost opportunities. The app provides a structured way for artists to engage with fans, gain visibility, and retain full rights to their music . Producers contribute cleared, non-sampled beats to the platform, ensuring artists avoid legal complications . Upcoming Launch & Events Beta version is currently available on Apple & Google Play stores , with an official launch planned for June . A February event will introduce the app to the music community, featuring panel discussions with entertainment attorneys, sync licensing experts, and emerging artists . Hip-hop will be the first competition genre , followed by expansions into R&B, gospel, and other categories . Artist & Fan Participation Model Artists pay a $199 contest entry fee , gaining access to premium beats and promotional exposure . Fan voting is real-time and transparent , directly influencing competition results. Winners receive $5,000, legal services from McKinley Law Firm, and additional business support . Ann Cephus Family Fund & STEM Advocacy Latasha founded the Ann Cephus Family Fund in honor of her mother, advocating for technology education among young creatives . The Sound Pathways program provides high school students in Atlanta with music business education using AI-powered songwriting tools . Students learn music production, business strategy, and transferable skills for various industries . 📘 Resources & Contact Information Latasha Woodward’s initiatives are accessible through: 🔗 Music App: Who's Got Next Music 🔗 Foundation: https://anncephusff.org 🔗 Social Media: @WhosGotNextMusic #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/ See omnystudio.com/listener for privacy information.