Making $$$ as a Marketing Engineer

In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it. Timestamps: 00:00 – Intro 01:46 – The Evolution of Marketing 04:29 – What is a marketing engineer 07:19 – Build the Growth OS 10:18 – Marketing Engineer Tool stack 13:23 – Live Data Workflow 14:32 – Agent Job Description 16:56 – Example: vertical SaaS for HVAC contractors 18:27 – System 1: Customer Truth 20:20 – System 2 - 4: Founder content, Outbound signal and Creative Testing 23:31 – System 5: AI search visibility and the growth cockpit 24:19 – System 6: Eval Loop 25:06 – Ways to Monetize 29:41 – The 30-day plan 32:24 – Closing Thoughts Key Points I expect the marketing engineer to command salaries from 250K to more than 1 million dollars. I build the growth repo first, because it holds the marketing memory of the whole company. I write a job spec for each agent, in the same way that I write a job description for a person. I measure qualified replies and pipeline, because business results show the true signal. I treat taste and judgment as the moat, because agents become a commodity. I recommend one working system over five half-built ones. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/