#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach

At the time of recording, the numbers for the latest food at home index had increased 10.2% over the past 12 months. So what does that mean? How can we plan and adjust for inflationary times as emerging CPG brands? Luckily we have access to awesome natural shopper data experts, and today we get to chat with Jessica Malach, VP of Marketing & Insights, at Social Nature, an all-in-one shopper marketing platform for natural CPG brands to successfully launch products at retail. With over one million users in their community, they have great data on how natural shoppers are currently responding to inflationary times. Listen in to hear Jessica share about: - What changes consumers are making to their shopping habits in the current economic environment (including behaviors changes related to channels, categories, health goals, & spending) - Differences across generations, including Gen Z, Millennials, Gen X, and Babyboomers - Winning strategies for getting & keeping new consumers in today’s macro-economic conditions - Top tips on successful product launches in today’s retail environment - Ideas for engaging your current consumer base to grow LTV and influence - And more! Social Nature is a proud sponsor of Startup CPG.