#197 - AI for CPG 101 with Chris Szigeti

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.

Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.

Drawing from his own experience building Froth and Honey, Chris offers a candid look at how AI can reduce overhead, enhance creativity, and help brands launch smarter and faster — even with limited resources.

If you're a CPG founder looking to better understand and apply AI in your business, this episode is a must-listen.

Listen in as they share about:

• AI and Foundational Models
• How to Use AI Effectively
• Practical Use of AI for CPG Brands
• Research & Strategy via AI
• Customizing AI Responses
• Using AI as a Virtual Advisor
• AI for Content Creation & Design
• How Chris Uses AI to Build His Brand
• Pros & Cons of AI

Episode Links:

Website: https://www.peakproductgroup.com/
LinkedIn: https://www.linkedin.com/in/chrisszigeti/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics