#196 - Corporate Structure & Financing 101 with Giannuzzi Lewendon

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, issuing equity to employees and advisors, and how to protect yourself from losing control of your business.

Adam and Gabby also unpack key differences between SAFEs and convertible notes, the pros and cons of crowdfunding, the reality of secondary sales for founders, and why having the right legal advisors is crucial—especially as you scale. Whether you're raising your first check or dreaming of a major exit, this conversation will set you up with the legal fundamentals to do it smartly and safely.

Ready to level up your founder knowledge? Listen now and get one step closer to building a company that lasts!

Contact Giannuzzi Lewendon for a consultation at https://gllaw.us/

Listen in as they share about:

• Choosing the Right Business Entity
• Equity Ownership and Vesting
• Fundraising Mechanics
• Investor Rights and Founder Protection
• Dilution and Secondary Sales
• Legal Expertise vs. AI Tools

Episode Links:

Website: https://gllaw.us/
LinkedIn: https://www.linkedin.com/in/adam-marsh-847a8571/

LinkedIn: https://www.linkedin.com/in/gabrielle-mcgonagle-803b2b21/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics