#146 - Buyer Spotlight: Darren Viscount, Bristol Farms

Join Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of cancer. Discover the latest trends in gut health items and learn about successful brand strategies that foster emotional connections.

Darren highlights the importance of empathy, kindness, and personal connections in his career. He reveals his meticulous approach to selecting new brands and unveils exciting plans for his upcoming podcast, which will focus on promoting community-building and industry insights through a unique roundtable format.

Darren's dedication to connecting with people, prioritizing relationships, and empowering team members within retail environments is evident. Hear about his innovative strategies for team empowerment, inclusivity, and creating excitement around natural living products through themed events.

Tune in now

Listen in as Darren shares about:

• Bristol Farms Overview
• Supplements and Consumer Trends
• Connecting Through Vulnerability
• Community Building and Personal Engagement
• Product and Store Features
• Category Management
• Trends and Innovations
• Retail Strategy and Events
• Brand Submissions and Visibility
• Future Initiatives

Episode Links:

Bristol Farm’s Website
Darren Viscount’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
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• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics