#123 Jeff Church's Lessons on Entrepreneurship, from Suja Juice $140 Million/year Success to Shutting down Rowdy Energy

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com

Can you handle the highs, survive the lows, and still rock the runway?

In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of entrepreneurship, navigating acquisitions, and the tough decisions that led to the closure of Rowdy Energy. He also weighs in on the competitive energy drink market, offering wisdom on balanced decision-making for startups.

Tune in to learn more about the journey from setbacks to new beginnings. Don't miss out!

Listen in as Jeff shares about:

- Suja's Origin and Growth
- Foundational Wisdom
- Risk-Taking Timing
- Disruptive Success
- Market Dynamics and Challenges
- The “Rule of Twos”
- Brand Differentiation
- Learning from Setbacks

Episode Links:

Church’s Website

Church’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
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• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

Strategy Maven Agency Link:

• Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
• Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.