Solving integration woes with a hackathon

Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe’s recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush’s AI visibility product and Adobe’s LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a large-scale infrastructure integration to quickly deliver value to customers. Episode notes: Adobe Brand Visibility is a GEO software that helps companies improve their AI visibility, citations, and share of voice. You can preview the new product here.Connect with Meryll on LinkedIn. Congratulations to user patti_jane, who won a Stellar Question badge for asking Setting PATH environment variable in macOS permanently. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.