How Arsenal cracked the WSL code

Today, The Sports Agents took a closer look at the Women's Super League and Arsenal's monumental commercial success story - despite surrendering their crown to Emma Hayes' Chelsea, on the pitch...

How have the club's ticket strategy, a 'one-club' mentality and history made them the gold-standard for English football

Chelsea's commerical director Zara Al-Kudcy and The Guardian's Suzy Wrack join Gabby & Mark to reflect on lessons from the continent, salary caps, tribalism and avoiding the financial pitfalls we've seen in the men's game.

And the morning after the Sports Journalism Awards (and gongs for almost everyone on the show 👀) Gabby wants reflect on victory and near-misses and talk about her Andy Murray obsession... while he's still playing.

Executive Producer: Adonis Pratsides

Producer: David Domb

Video Producers: Rory Symon & Sam Trudgill

Social Media Editor: Georgia Foxwell

Tom Hughes is Editor for The News Agents podcast network

Vicky Etchells is the Commissioning Editor for Global

You can listen to this episode on Alexa - just say "Alexa, ask Global Player to play The Sports Agents".

Clips:

Andy Murray (sky sports tennis)