8. Renais Gin: how family, terroir and sustainability shaped Alex and Emma Watson's brand

Inspired by their father’s passion for winemaking, sibling duo Alex and Emma Watson are adding to the family story with their own brand: Renais Gin. But this is more than just another celebrity spirit; Alex and Emma have poured their heart into this project, leaning on Alex's extensive experience in the alcohol beverage world and Emma's creative mind. In this episode, Alex shares the important role family has played in shaping the brand, what it was like creating a gin brand with his sister Emma, why a life in the spotlight wasn't for him, and his ultimate ambitions for Renais.

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The Spirits Business Podcast is hosted by Melita Kiely, editor of The Spirits Business.

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