7. Equiano Rum: the past, present and future of rum

Meet Ian Burrell and Aaisha Dadral, two of the four co-founders of Equiano – the world's first African and Caribbean rum. From successful music careers working with some of the world's biggest artists, the pair have found a passion for brand-building, and have embarked on a journey sharing their love for rum with the world. This episode leaves no stone unturned as we discuss everything from the history of rum and its links to slavery to positive 21st-century developments, the rise of agricole, how to do spiced rum right, the challenges of starting your own business, and future ambitions for Equiano.

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The Spirits Business Podcast is hosted by Melita Kiely, editor of The Spirits Business. Editing is by Paul Machnicki.

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