29. Double Dutch: strategic growth lessons and why women-led start-ups need more VC support

It’s been 10 years since twin sisters Joyce and Raissa de Haas launched their acclaimed tonic and mixer brand Double Dutch, a brand that has been instrumental in shaping the premium mixer market. To mark the occasion, Double Dutch has undergone a significant rebrand this year, which we’ll cover later in this episode. We also discuss the business decisions and strategies that helped grow the brand into a global success story, how to remain creative, inspired and competitive, plus why we desperately need more VC funding for women-founded businesses.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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