28. Stock Spirits Group: mergers, acquisitions and creating value in a competitive spirits environment

Stock Spirits Group CEO Jean-Christophe Coutures has his sights set firmly on growth in Europe. Where many are chasing super-premium-plus spirits sales, Jean-Christophe is confidently building a loyal audience with affordable, high-quality products. Following a few years of high-profile mergers and acquisitions for Stock Spirits Group, and heavy investment in categories such as Scotch whisky, Jean-Christophe believes the company is in good shape to weather the current challenging economic and geopolitical climate, and explains why the group’s sustainable practices will be equally as important to long-term financial success as new product innovation.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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