22. Claire Warner: taking risks, building a business, and bridging the gap between brands and bartenders

Bartender, ambassador, brand co-founder, mentor, educator, public speaker – Claire Warner has a killer CV. With 25 years in the spirits industry, Claire has worked with some of the brightest minds in the business – and inspired many along the way, too. As head of luxury advocacy at Diageo, she is passionate about championing the on-trade, and building and supporting relationships between brands and bartenders.

During our conversation we covered everything from the significance of cocktail competitions and the rise of the no-alcohol category, to the importance of helping hospitality and spirits professionals find balance and avoid reaching burnout, and how to tell when it’s the right time to make that all important career move.

Keep up to date with the latest spirits and cocktail news from The Spirits Business here:

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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