13. ProWein/ProSpirits: insights into the future of spirits

In a first for The Spirits Business Podcast, we welcome a trio of guests for an insightful panel discussion. Hosted in partnership with global trade event ProSpirits, the distilled arm of ProWein, this episode includes: Dr Simone Loose, head of the Institute for Wine and Beverage Business Research at Geisenheim University and lead researcher on the inaugural ProSpirits Report; Sylvia Bernard, international marketing director at La Martiniquaise-Bardinet; and Nikša Pirović, founder and owner of Pacific & Lime.

The conversation covers a broad spectrum of topics, including the relevance of international trade shows in a post-pandemic world, how to build and maintain strong business relationships, and key findings from the ProSpirits Report 2025.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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