740: 740: This Part-Time Pastor Sold $2M On Whatnot Last Year

Live selling is having a moment and you don't need to be an influencer or have any e-commerce experience to get in on it. Clinton Benninghoff is a part-time pastor and full-time golf enthusiast who took over Golf HQ, a brick-and-mortar golf shop in Midland, Texas. He spent years building it into a community staple and developing relationships with the top golf brands. Then in October 2024, he joined Whatnot — and everything changed. In just over a year, Clinton's live-selling channel hit $2 million in sales. He was the first seller in the golf category to crack $100,000 in a single live show. And he did it all while still running the physical store, which did a little over $3 million last year on its own. (Join Whatnot today and enjoy a $15 discount on your first purchase!) Listen to Episode 740 of the Side Hustle Show to learn: how live selling on Whatnot works and why the platform puts new sellers in front of buyers from day one where to find inventory even if you don...