340: Affiliate Review Sites Done Right: How to Market and Monetize Like a Pro

Robert Brandl is a German entrepreneur now living in Spain with his wife and twin 16-month olds, but 10 years ago he was working full-time, wanting to travel, and was just trying to figure out how to get a blog online.

He did what most aspiring bloggers would do--he turned to Google for answers.

But he was disappointed with what he found. Nobody was doing a great job answering his question and comparing all the different options.

With that, WebsiteToolTester.com was born.

This is Robert’s flagship affiliate site that now has in-depth reviews of all the top website building software.

I invited Robert on the show because this is a really common side hustle business model: the affiliate review site.

How it often works is you write product reviews, hopefully attract some organic search traffic, and then collect your commissions when someone buys through your links.

We saw this most recently in the physical product space with Kieran MacRae in episode 313, where he was reviewing mattresses and other sleep-related products.

But like most businesses, there’s an art and a science to doing this right and building a truly helpful resource as Robert has. And, he’s applied the same model to a number of different niches too, including email service providers, live chat tools, and more. You can check out his whole portfolio at ToolTester.net.

Tune in to hear how Robert structures his review content to make it easy to consume, how he optimizes it for SEO, and how you might apply the same strategies to an affiliate review site of your own. Or even just to review content on your existing blog.