217: Crowdfunding 101: How to Raise Money for Your Next Project

Nathan Chan is the founder of FoundrMag.com. The digital magazine started as a side hustle in 2013, and has since transformed into a multi-million dollar media company. Nathan is perhaps best-known for growing his business through Instagram, a platform where Foundr now has almost a million followers. But today I want to dive into a different angle of Nathan’s business, and that’s crowdfunding. Time, money, and ideas are the big 3 challenges I hear from Side Hustle Nation over and over again, and this conversation attempts to address one possible answer to the money question. Nathan and his team are fresh off a $200,000 Kickstarter campaign for the first volume of Foundr books, a really high-end, beautifully designed coffee table book, which you can find at foundrmag.com/book. In this episode, Nathan shares why Kickstarter is such a powerful platform -- even if you don’t have a big built-in audience, and everything he did to make their campaign a hit. Stay tuned for his advice on why you might consider crowdfunding, how to make the most of your Kickstarter exposure, and some examples of other side hustler’s products that have taken off. Full Show Notes and PDF Highlight Reel: Crowdfunding 101: How to Raise Money for Your Next Project