Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals. TOPICS DISCUSSED IN TODAY’S EPISODE The importance of black Friday and cyber monday Should Your Business Compete? Holiday Season strategies Balancing discounts and margins Maximizing customer engagement Setting goals Crafting Effective Offers Understanding Ad Spend and CPMs Scaling ad campaigns effectively Ad creative strategies Landing pages and websites Understanding Ad Spend and CPMs Post-Holiday Marketing Strategies Resources: Growth Marketing OS (Operating System) GrowthHit Jim Huffman website Jim's Linkedin Jim's Twitter Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)
