Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is. TOPICS DISCUSSED IN TODAY’S EPISODE What is Product Led Growth (PLG) Iconic Examples of Product Led Growth Evaluating PLG for Your Business Implementing a Product Led Strategy Identifying Your Ideal User Crafting an Effective Offer Addressing Objections and Highlighting Advantages Crafting a Compelling Offer Frictionless Onboarding Strategies Optimizing Pricing for Value Data-Driven Decision Making Implementing Product-Led Growth Building a People-Based Business Resources: Productled.com Growth Marketing OS (Operating System) GrowthHit Jim Huffman website Jim's Linkedin Jim's Twitter Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)
