Your traffic isn’t the problem. Your ads aren’t broken. Your positioning is off. And that’s why you’re stuck. In this solo episode, Jim Huffman shares a live coaching session that breaks down how to actually fix brand positioning — using case studies from Neat Apparel, GrowthHit, and breakout brands like Rocket Money, Warby Parker, and Figma. You’ll learn how better positioning unlocks conversion rate gains, improves messaging, and becomes the foundation for scalable growth. This is the episode for Shopify founders ready to get serious about messaging, differentiation, and the real reasons customers buy. Key Topics Covered: Why your brand pitch likely isn’t working (and how to fix it) Two frameworks to improve your positioning today Speaking to 3 customer types: informed, afflicted, and oblivious Case studies: Spanx, Truvani, Adam Shoes, Rocket Money & more Real examples from GrowthHit and Neat Apparel’s positioning playbook Learn live from Shopify experts. Join our biweekly AI-powered growth sessions - free for founders and marketers - https://shopifygrowthschool.com/ Resources: Shopify Growth School Growth Marketing OS (Operating System) GrowthHit Jim Huffman website Jim's Linkedin Jim's Twitter Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)
