Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures. Aman Advani didn’t plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built around comfort, performance, and design. In this episode, he breaks down how they launched with a viral Kickstarter, found product-market fit fast, and scaled through relentless product iteration. If you’re trying to build a differentiated Shopify brand, this episode is packed with tactical gold. Key Topics Covered: Launching on Kickstarter: strategy, messaging, and momentum Engineering product-market fit from real pain points Why Ministry of Supply doubled down on performance materials Growing a fashion brand with DTC + retail CEO-level shifts: what Aman had to learn (and unlearn) If you’re building a Shopify brand that solves a real problem — follow The Shopify Growth Show for weekly founder playbooks and tactical episodes. Resources: Aman Advani Ministry of Supply Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook The Shopify Growth Show
