Carmine Del Sordi on Building Pure and Easy Tea and Driving Passion into Business
Bubba Startz chats with Carmine Del Sordi about the journey of Pure and Easy Tea. Carmine discusses initial challenges in tea blending, maintaining quality, and the role of Amazon in ensuring excellence. They explore the passion behind Pure and Easy Tea, sourcing unique blends, navigating product variety, and achieving profitability. The episode covers strategies in advertising, overcoming challenges, building a loyal customer base, and leveraging influencers. They also touch on Pure and Easy Tea being the official drink of The Scene Projects. The episode wraps up with product availability and a farewell to Carmine, sponsored by Pure and Easy Tea.
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